Pay and win the game
NETFLIX | OXXO

For the launch of Netflix's Squid Game Season 2, we brought the series' intense atmosphere to an unexpected place: an OXXO store in Mexico. The campaign showcased a couple trying to pay for their Netflix subscription with the SPIN Premia card, only to find themselves in a situation that felt straight out of the series. Blending suspense, humor, and relatable everyday moments, we turned the simple act of paying for Netflix into an engaging experience—one that mirrored the tension and excitement of Squid Game while highlighting the convenience of SPIN Premia.